Wild Food Communications

Eat Wild puts wild meat on the menu in schools

Wild meat, including venison and feathered game which has been reared and released to top welfare standards in the British countryside, has been introduced to a collective of schools. Tops Nurseries, an early education center that includes 32 nurseries across Dorset and Hampshire, is among the first in its sector to make the move and put wild meat on its menu.  

Working in collaboration with Eat Wild, the development board for all wild meat in the UK, Tops Nurseries has developed five different wild meat meals which will be incorporated into the schools’ menu. Across the 32 sites, the children will be provided with wild meat meals three times a week on a three-week cycle, totalling 3,000 wild meat meals per month. 

Leon Challis-Davies, Culinary Director at Eat Wild who is leading the project says, “There are lots of reasons why getting wild and sustainable meat onto school menus is so important, I could talk about them for hours. First and foremost, though, it's so important that we get the younger generation to eat more nutritional and vitamin-rich food to help them develop. Wild meat is not only healthier, but it’s also more sustainable than what we consume from our current meat-producing sector. It’s much more flavoursome too. For the countryside community in particular, this is a huge win, and we hope to take it to the next level and introduce wild meat into higher education and beyond.” 

We communicated this story to press contacts across national, regional, B2B, print, online and broadcast publications to ensure that the wider public are made aware of this industry first, and why it is such a significant, multi-faceted win for the countryside community. Check out just a few of the results below.

THE TIMES: PRINT, ONLINE & BROADCAST

THE DAILY MAIL ONLINE

THE TELEGRAPH

THE SPECTATOR

THE BLACKMORE VALE

THE HERALD (PLYMOUTH)

THE GAME FAIR

MEAT MANAGEMENT MAGAZINE